Pay-Per-Click Online Advertising


Pay-per-click (PPC) is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher—a website or a network of websites—when the ad is clicked.

Paid advertising is a powerful marketing medium because it is measurable. It's possible to calculate both a long-term and short-term value for how much revenue resulted from even one incoming website visit. You can also deploy targeting features to ensure that you are reaching the right audiences.

LinkedIn, Facebook, Twitter, and Google all offer products for businesses looking to reach customers.

Advantages of online advertising

Here are some good reasons to integrate paid campaigns into your digital marketing strategy:

  • There is no quicker way to drive relevant traffic to your website.
  • With even more targeting options available today even small budgets can produce great results.
  • Accumulated data can help you find and target valuable keywords for your SEO campaigns.
  • Results can be tracked down to each cent you spend providing a clear picture of the return on your investment.
  • User behavior trends can be spotted from analyzing collected data.
  • Getting brand awareness in competitive spaces becomes possible.

Ovalmint's paid channel advertising strategies get the job done, no matter the size of your budget.

Every dollar you invest will generate a margin-positive return.