Dealing with online search engines is like dealing with human beings

What are the two main purposes of marketing?

As the owner of a business, the two most important messages you need to communicate to the world are:
  1. What you do
  2. Why you are better than your competition

Marketing —in all its shapes and forms— has the primary purpose of "broadcasting" these two messages to the largest audience possible. Businesses that are successfully able to communicate these two messages will enjoy a large and loyal customer base for life.